A Media Strategy That Involves High ________ Most Likely Involves

question 83

Multiple Choice

A media strategy that involves high ________ most likely involves creating broad exposure using many media vehicles,while a strategy involving high ________ is most likely narrower in focus with a more limited list of media vehicles.

• A)continuity,aperture
• B)aperture,continuity
• C)frequency,reach
• D)reach,frequency
• E)distribution,reach

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Definitions:

General

A term used broadly to describe something that applies to all or most cases or situations without being specific.

Specific

Clearly defined or identified; distinct from others.

Intervention

An action taken to improve a situation, especially a medical procedure or a social or psychological support measure.

Creating Hypotheses

The process of forming testable statements or predictions based on theoretical insights or observations.