To Encourage Bigger Purchases and to Build Brand Loyalty,Flies-R-Us Will

question 52

Multiple Choice

To encourage bigger purchases and to build brand loyalty,Flies-R-Us will send a baseball cap with the brand logo on it to any customer who places an order of $150 or more.The baseball cap is an example of ________.

• A)branded entertainment
• B)a premium
• C)a billboarding effect
• D)a point-of-purchase material
• E)naming rights

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Definitions:

Third Quartile

The value below which 75% of the data in a data set falls, or the upper quartile in a distribution of data.

Hours

A unit of time equal to 60 minutes or 3,600 seconds, used to measure the duration of events or the length of time allocated to activities.

Playing Video Games

The act of engaging in electronic games that involve interaction with a user interface to generate visual feedback on a device.

Upper Quartile

The value above which 25% of the data lies, also known as the third quartile.