________ Refers to the Use of Blogs,linked Social Networks,online Communities,and

question 34

Multiple Choice

________ refers to the use of blogs,linked social networks,online communities,and other types of media to drive consumer interaction and build widespread brand awareness.

• A)Search marketing
• B)Direct marketing
• C)Niche marketing
• D)Social media marketing
• E)Community marketing

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Definitions:

Adaptive Expertise

The capability to apply existing skills to new and changing contexts, demonstrating flexibility and innovation.

Routine Expertise

The expert knowledge and skills developed through repeated practice and application in a specific, familiar context.

Development Expenditures

Funds allocated toward the process of improving skills, knowledge, and competencies in an organization's workforce as part of its strategic investment.

External Sources

Information or inputs gathered from outside the organization, often used to bring in new perspectives or solutions.