The Animated Program City Hunters,created for the Axe Brand,is an Example

question 54

Multiple Choice

The animated program City Hunters,created for the Axe brand,is an example of ________.

• A)advertainment
• B)viral marketing
• C)alternative media
• D)subliminal advertising
• E)guerilla marketing

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Definitions:

Social Exchange Theory

A psychological and sociological theory that explains social change and stability as a process of negotiated exchanges between parties.

Social Interaction

The process by which individuals act and react in relation to others in a societal context.

Rational Balancing

The process of making decisions by weighing the benefits and costs of various options in a logical and analytical manner.

Macroanalysis

An examination of large-scale societal structures and processes, typically involving the study of broad social, economic, and political systems.