Refer to the Scenario Below to Answer the Following Questions

question 17

Essay

Refer to the scenario below to answer the following questions.
Suzanne and Shandra,longtime friends,share a love of animals and own an animal grooming business together.They own a small fleet of RV motorhomes outfitted with comfortable dog and cat grooming stations.On-the-Go Groomer's motorhomes come to clients' homes in the metro area to provide pet services instead of requiring pet owners to come to them.Suzanne and Shandra are pleased with their success,but both feel that they are not reaching enough potential customers.So far,they have relied on local newspaper advertisements and positive word-of-mouth to generate business.Suzanne said,"We have come so far and really have a great little business going.But I think we could become much bigger with the right plans in place."
-How might Suzanne and Shandra use addressable media in a media plan for On-the-Go Groomers?

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Definitions:

Cognitive Development

The progression of thought processes in individuals, including remembering, problem solving, and decision-making, from childhood through adulthood.

Concrete Operations

A stage in cognitive development where children are able to think logically about concrete events, understanding the concepts of conservation, time, and space.

Body Mass

A measurement of a person's weight in relation to their height, commonly used to assess if they are underweight, normal weight, overweight, or obese.

Caloric Intake

The total number of calories consumed through food and beverages over a period, crucial for maintaining energy balance and bodily functions.