In Which Print Medium Can Ads Be More Informative and Carry

question 127

Multiple Choice

In which print medium can ads be more informative and carry longer copy?

• A)newspapers
• B)magazines
• C)directories
• D)posters
• E)outdoor advertising

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Definitions:

Natural Resources

Assets that occur in nature, such as minerals, timber, and water, which can be used to produce goods and services.

Research and Development

Activities undertaken by a company to innovate and introduce new products or services, often involving experimental or theoretical work.

Fixed Asset Turnover

A financial ratio that measures a company's efficiency in using its fixed assets to generate sales.

Accelerated Depreciation

A depreciation method that allows for a higher depreciation charge in the early years of an asset's life and less in the later years.