One of the Most Important In-Store Factors Is the Salesperson

question 71

Multiple Choice

One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ theory, which stresses that each participant gives something to the other and hopes to receive something in return.

• A) gestalt
• B) exchange
• C) gemba
• D) satisfaction/dissatisfaction

---

Definitions:

Chief Executive Officer

The highest-ranking executive in a company or organization, responsible for overarching strategies and operations.

Board Members

Individuals elected or appointed to oversee the activities of a company or organization, providing governance, strategic direction, and oversight.

Staff

Individuals employed by an organization, particularly those on the payroll who contribute to the execution of tasks and functions.

Mission Creep

The gradual broadening of the original objectives of an organization or mission, often leading to a shift in focus and dilution of efforts.