Which of the Following Best Explains Why Marketers View Teens

question 49

Multiple Choice

Which of the following best explains why marketers view teens as "consumers-in-training"?

• A) Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behavior of their parents.
• B) Marketers typically do not begin targeting consumers until they are teenagers.
• C) Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions.
• D) Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.

---

Definitions:

Increasing Returns to Scale

Occurs when an increase in all inputs by a certain percentage causes a more than proportional increase in output.

Decreasing Returns to Scale

Decreasing returns to scale occur when an increase in all inputs leads to a less than proportional increase in output, showing that the firm becomes less efficient as it scales up production.

Increasing Opportunity Costs

A situation where the cost of forgoing the next best alternative increases as more resources are devoted to an activity.

Scale Reduction

The process of decreasing the size or output level of operations in a business or economic system.