In General, Advertising Is More Effective When It ________ Than

question 36

Multiple Choice

In general, advertising is more effective when it ________ than when it ________.

• A) tries to create new product preferences; reinforces our existing product preferences
• B) reinforces our existing product preferences; tries to create new product preferences
• C) relies upon word-of-mouth tactics; relies upon viral marketing tactics
• D) relies upon viral marketing tactics; relies upon word-of-mouth strategies

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Definitions:

Organization Design

involves structuring the organizational framework to effectively and efficiently achieve business goals and adapt to changes.

Environment Nature

The natural, physical, and biological aspects of an environment, including landscapes, water, plants, and animals, and their interrelationships.

Workforce

The group of people who are employed in a specific market, organization, or economy.

Technological Interdependence

A state where the operations, functions, or successes of entities (such as organizations or countries) are mutually dependent on technology.