The Peripheral Route to Persuasion Indicates That People Are Paying

question 109

Multiple Choice

The peripheral route to persuasion indicates that people are paying attention to __________.

• A) the content of the message
• B) the logical arguments of the message
• C) the surface characteristic of the message
• D) their attitude change

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Definitions:

Assignee

A person or entity to whom rights or interests are transferred by another, the assignor.

Assigned Rights

Rights that are transferred from one party to another, often in the context of contracts.

Creditor Beneficiary

A third party that benefits from a contract between two other parties, where the promisor agrees to pay a debt that the promisee owes to the third party.

Donee Beneficiary

An individual who benefits from a contract between two other parties, with the intent that the benefits of the contract apply to this third party.