The Best Evidence That Advertisements Do Work to Change Attitudes

question 170

Multiple Choice

The best evidence that advertisements do work to change attitudes and behaviors comes from __________.

• A) people's reports of the influence that ads have had on their purchasing
• B) controlled laboratory experiments
• C) successful public health campaigns
• D) surveys of marketing executives

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Definitions:

Indirect Institutional Discrimination

Practices or policies in institutions that may not explicitly discriminate, but result in unequal treatment of certain groups.

Hijab

A head covering worn in public by some Muslim women as a symbol of modesty and privacy.

Quebec Civil Service

pertains to the body of public sector employees working for the provincial government of Quebec, Canada, involved in the administration of public policy and services.

Black Canadian

A Canadian citizen or resident of African or Caribbean descent, contributing to the rich multicultural landscape of Canada.