Ethos Is a Term from Classical Rhetoric That Means

question 23

Multiple Choice

Ethos is a term from classical rhetoric that means

• A) the use of emotional proofs in persuasion.
• B) the reputation, authority, and integrity of the speaker.
• C) persuasion by means of logic.
• D) the use of ethics in argumentation.

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Definitions:

Product Knowledge

Understanding and information about a product's features, benefits, and use, which is crucial for effective selling and customer support.

Need-Payoff Question

A question asked by a seller to make a potential buyer consider the positive effects or benefits of purchasing a product or service.

SPIN Approach

A sales strategy that involves asking Situation, Problem, Implication, and Need-payoff questions to understand a prospect's needs and offer solutions.