Which of the Following Formulas Is INCORRECT

question 52

Multiple Choice

Which of the following formulas is INCORRECT?

• A)τ*retain =
• B)Pretain =
• C)Pretain = Pcum ×
• D)Pretain = Pcum × (1 - τ*retain)

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Definitions:

Central Route

A method of persuasion that involves in-depth analysis of the content of a message, leading to lasting attitude change.

Peripheral Route

A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.

Persuasion

The act of convincing someone to do or believe something through reasoning or argument.

Central Route

A pathway of persuasion that involves careful and thoughtful consideration of the messages' content.