Examlex
Which of the following equations is INCORRECT?
Prospective Customers
Individuals or entities that are potential buyers of a product or service, often targeted in marketing efforts.
Pushing Promotional Strategy
A marketing approach that involves "pushing" products towards consumers by making sure products are visible and available in retail stores.
Purchase Decision
The process by which a consumer decides to buy a product or service, influenced by factors such as need, desire, and the perceived value of the item.
Ultimate Consumer
The end user of a product or service, who purchases and uses goods and services for personal use rather than for resale or production.
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