Which of the Following Types of Marketing Intermediaries Assumes the Selling

question 19

Multiple Choice

Which of the following types of marketing intermediaries assumes the selling responsibility for a business and receives a commission when a sale occurs,as part of a direct channel system?

• A)retailers
• B)brokers
• C)wholesalers
• D)commercial distributors
• E)dealers

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Definitions:

Estoppel

A legal principle that prevents a person from arguing something contrary to a claim or a fact that has been previously established as the truth.

Apparent Authority

A form of authority that a third party reasonably believes an agent has due to the actions of the principal, even if the agent does not have actual authority.

General Sales Agent

An individual or company authorized to sell or distribute a manufacturer's products in a specific area or market.

Express or Implied Authority

Power granted by a principal to an agent, which can be explicitly stated (express) or inferred from actions, circumstances, or job title (implied).