Moreno Motors Inc

question 30

Multiple Choice

Moreno Motors Inc.identifies that bikers are usually the first users of their newly launched products.The firm sends consultants to biker rallies to discover how bikers who use Moreno motorcycles modify them to extend their usage,as well as the desired benefits.Recent visits revealed that bikers were seeking items,such as bolt-on chrome products,horsepower performance enhancers,and improved braking systems in Moreno motorcycles.In this example,Moreno Motors Inc.is studying which of the following groups of customers?

• A)lead users
• B)mainstream customers
• C)laggards
• D)captive customers
• E)spinners

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Definitions:

Taste Sensitivity

The ability to detect and differentiate the flavors and tastes of various substances.

Supertasters

Individuals with a heightened sense of taste, particularly sensitive to bitter compounds.

Gender Gap

The disparities between males and females, often referring to differences in pay, employment opportunities, political representation, or health outcomes.

Descending Neural Pathway

Neural tracts that carry motor signals from the brain down the spinal cord to the muscles to initiate movement.