Moreno Motors Inc

question 30

Multiple Choice

Moreno Motors Inc.identifies that bikers are usually the first users of their newly launched products.The firm sends consultants to biker rallies to discover how bikers who use Moreno motorcycles modify them to extend their usage,as well as the desired benefits.Recent visits revealed that bikers were seeking items,such as bolt-on chrome products,horsepower performance enhancers,and improved braking systems in Moreno motorcycles.In this example,Moreno Motors Inc.is studying which of the following groups of customers?

• A)lead users
• B)mainstream customers
• C)laggards
• D)captive customers
• E)spinners

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Definitions:

Leadership Styles

Various approaches to leadership, including autocratic, democratic, and laissez-faire styles, that influence how leaders manage and motivate their teams.

Contingency Basis

A method of compensation or agreement that is dependent on certain conditions being met or outcomes occurring.

Specific Culture

refers to the unique set of beliefs, values, customs, and practices that characterizes an organization, region, or group.

Geert Hofstede

A Dutch social psychologist known for his research on the interactions between national cultures and organizational cultures.