Which of the Following Is an Example of an Indirect

question 20

Multiple Choice

Which of the following is an example of an indirect B2C marketing channel?

• A)Wellspring Cosmetics sells its products exclusively through its monthly catalogs,mailed to a subscriber list.
• B)GTB Computers uses its own sales force to initiate sales contacts,but uses external local dealers to provide products and after-sales services.
• C)Radix Inc. ,a manufacturer of automotive parts,sells its products to a number of automobile companies.
• D)More4Less.com buys products from manufacturers and sells them to consumers through its Web site.
• E)Apparel retailer UrbanScene elected to close all its brick-and-mortar stores and sell products only through its online storefront.

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Definitions:

Anecdotal Evidence

Information based on personal accounts, stories, or experiences, rather than on scientifically collected data or statistics.

Observational Study

A study wherein researchers observe and record data without manipulating any variables, in contrast to an experimental study.

Matched Pairs

A study design in which subjects are paired based on specific characteristics, with one in each pair receiving treatment and the other not.

Blocking

A technique in experimental design used to reduce the effects of nuisance variables by grouping subjects into blocks based on these variables.