MINI-CASE Dow Corning Has Been a Market Leader in Silicon Technology

question 54

Multiple Choice

MINI-CASE
Dow Corning has been a market leader in silicon technology applications for over 50 years.Its products span many market applications in electronics,construction,health care,and a multitude of industrial applications.However,as some of its product-market applications reached the mature stage of the product life cycle,they became less competitive.Dow Corning's full service consultative engineering approach did not work in more mature,price-sensitive market applications.It was also unprofitable for Dow to pursue these customers as they represented a majority of target customers but only represented 20% of the revenue potential for the total market for their products.
-Mini-Case Question.Dow developed a digital marketing channel for its more price-sensitive customer segment.Which operational component of the channel performance did Dow improve?

• A)product quality
• B)after-sales service
• C)customer reach
• D)sales margins
• E)net price

---

Definitions:

Population Parameter

Any numerical quantity that characterizes a given population or some aspect of it.

Confidence Interval

A continuum of estimates, garnered from sample data analysis, presumed likely to contain the concealed value of a population trait.

Population Mean

The average of a set of numerical values of an entire population.

Observations

Data collected during an experiment or survey; each observation represents an individual unit of measured data.