Which of the Following Types of Marketing Intermediaries Assumes the Selling

question 19

Multiple Choice

Which of the following types of marketing intermediaries assumes the selling responsibility for a business and receives a commission when a sale occurs,as part of a direct channel system?

• A)retailers
• B)brokers
• C)wholesalers
• D)commercial distributors
• E)dealers

Distinguish between assignment of rights and delegation of duties.

Recognize situations in which assignments and delegations can occur legally.

Identify the conditions required for an effective assignment.

Understand the rights of successive assignees under the Restatement.