Which of the Following Factors Determines That a Marketing Channel

question 10

Multiple Choice

Which of the following factors determines that a marketing channel is an indirect channel rather than a direct channel?

• A)The products are complex and require extensive after-sales service.
• B)The products are intended for business-to-business markets rather than consumer markets.
• C)At least one marketing intermediary takes ownership of the products and controls distribution.
• D)Telemarketing and digital marketing are an integral part of the distribution system.
• E)The marketing channel uses one or more intermediaries who are a part of the company.

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Definitions:

Units

In the context of inventory or production, refers to the individual items or components that can be counted or measured.

Break-Even Point

The point at which total costs and total revenue are equal, meaning no net loss or gain, and the business is breaking even.

Contribution Margin

The contribution margin represents the portion of sales revenue that is not consumed by variable costs and can contribute to covering fixed costs and generating profit.

Variable Cost

Costs that change in proportion to the level of production or sales activity.