Which of the Following Is an Example of an Indirect

question 20

Multiple Choice

Which of the following is an example of an indirect B2C marketing channel?

• A)Wellspring Cosmetics sells its products exclusively through its monthly catalogs,mailed to a subscriber list.
• B)GTB Computers uses its own sales force to initiate sales contacts,but uses external local dealers to provide products and after-sales services.
• C)Radix Inc. ,a manufacturer of automotive parts,sells its products to a number of automobile companies.
• D)More4Less.com buys products from manufacturers and sells them to consumers through its Web site.
• E)Apparel retailer UrbanScene elected to close all its brick-and-mortar stores and sell products only through its online storefront.

---

Definitions:

Short Delay

A brief period of waiting or postponement before an action takes place or a process starts.

Triadic Reciprocal Causation

Triadic reciprocal causation is a model proposed by Albert Bandura that explains human behavior through the interaction of behavioral, cognitive, and environmental factors.

Social Cognitive Theory

A framework for understanding, predicting, and changing human behavior that emphasizes the interplay of personal factors, behavior, and environmental influences.

Extinction

The process through which a previously reinforced behavior is reduced and eventually disappears when reinforcement is no longer provided.