A Business with a Competitive Price and a Large Value

question 12

Multiple Choice

A business with a competitive price and a large value advantage is most likely to ________.

• A)lower its price to create a comparable value on the basis of positioning
• B)choose not to compete in this segment of the market
• C)improve performance on the basis of customer price-performance preferences to create customer value
• D)charge more for its product and still offer a good value
• E)lower its price,as its price is high relative to the value it offers