In Which of the Following Ways of Creating a New

question 60

Multiple Choice

In which of the following ways of creating a new company,brand,or subbrand name,the names are derived from the basic benefit provided by the product?

• A)evocative names
• B)experiential names
• C)functional names
• D)invented names
• E)realistic names

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Definitions:

Clutter

The excessive amount of stimuli or noise in a communication channel, making it difficult to convey a clear message.

Brand Attitudes

Consumers' evaluations or feelings about a brand's products, services, or overall identity.

Event Activation

The strategic implementation of brand marketing at events, aiming to engage attendees and enhance brand experience.

Live Event

A live event is an organized occurrence, such as a concert, conference, or sporting event, that attendees can experience in person or virtually in real-time.