MLManufacturers Inc

question 9

Multiple Choice

M.L.Manufacturers Inc.is an American clothes manufacturing firm that sells women's fashion apparel under the brand name DressChic.After extensive market research,the firm introduces a line of children's clothes under the brand name Mischief and a line of affordable work wear for women under the brand name DressSmart.In this example,M.L.Manufacturers Inc.uses which of the following strategies?

• A)a vertical brand-line extension strategy
• B)a horizontal brand-line extension strategy
• C)a new product-market brand extension strategy
• D)a cobranding strategy
• E)a product bundling strategy

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Definitions:

Possible Diagnosis

A preliminary identification of a disease or condition based on available symptoms, tests, and observations, pending further confirmation.

Gaucher's Disease

Gaucher's Disease is a genetic disorder characterized by the buildup of fatty substances in certain organs, particularly the spleen and liver, leading to a variety of health issues.

E75.02

A specific code used in the ICD-10 classification system to designate Type 2 Gaucher disease.

Current Condition

A term referring to the existing state of health or illness of a patient at a given point in time.