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Within the dimensions of product performance,which of the following is a product performance enhancement factor?
Joseph Wolpe
A South African psychiatrist known for developing systematic desensitization, a method used in behavior therapy to treat phobias and other anxiety disorders by gradually exposing the patient to the anxiety source.
Mary Cover Jones
An early psychologist known for her work in counter-conditioning, effectively using this technique to cure phobias.
Conditioned Response
the learned reaction to a conditioned stimulus that occurs as a result of previous conditioning.
Unconditioned Stimulus
A stimulus that naturally and automatically triggers a response without any need for learning or prior conditioning.
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