MINI-CASE Organic Harvest Inc.is an American Manufacturing Firm Based in California.The

question 49

Multiple Choice

MINI-CASE
Organic Harvest Inc.is an American manufacturing firm based in California.The firm manufactures and sells a line of organic fruit juices under the brand name OrganicDrinks.The firm also markets a line of medicinal health drinks,under the brand name HerbalDrinks.
-Mini-Case Question.Organic Harvest Inc.introduces a new line of personal care products,including soaps and shampoos that are made from natural ingredients.The firm markets these products under brand name NaturalCare.In this example,Organic Harvest Inc.uses which of the following product-line extension strategies?

• A)vertical brand-line extension
• B)horizontal brand-line extension
• C)new product-market brand extension
• D)cobranding
• E)product bundling

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