OrganicMeals Inc

question 48

Multiple Choice

OrganicMeals Inc.is an American firm that manufactures frozen,vegetarian burgers made from organic ingredients under the brand name VegDelite.The firm markets a core product,the Chipotle Veg Burger,under the VegDelite brand.After success of its core product,the firm adds other burgers under the VegDelite brand,such as the Crunchy Garden burger,the Vegan Special burger,and the Spicy Trip burger.In this example,OrganicMeals Inc.uses which of the following strategies?

• A)a vertical brand-line extension strategy
• B)a horizontal brand-line extension strategy
• C)a new product-market brand extension strategy
• D)a cobranding strategy
• E)a product bundling strategy

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Definitions:

Primary Emotions

Fundamental emotions that are universally experienced by humans across cultures, such as happiness, sadness, fear, disgust, surprise, and anger.

Evolutionary Theories

A set of propositions aimed at explaining how and why certain behaviors or physical traits have developed over time through the process of natural selection.

Cannon-Bard Theory

A theory of emotion that suggests emotions and bodily changes occur simultaneously rather than sequentially, with emotional experiences resulting from the brain's interpretation of bodily responses to stimuli.

James-Lange Theory

A psychological theory suggesting that emotions result from physiological reactions to events.