Microsoft Office 2010 Allows Buyers and Users to Quickly Identify

question 40

Multiple Choice

Microsoft Office 2010 allows buyers and users to quickly identify the Microsoft product and its newness to older versions of the same brand.This is an example of using a ________ branding strategy.

• A)company name
• B)company and brand name
• C)brand and subbrand name
• D)company,brand,and product name
• E)company and brand name,and number

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Definitions:

Free Cash Flow (FCF)

The money a business produces once it has subtracted the funds used to sustain its operations and keep up its capital assets.

Weighted Average Cost of Capital (WACC)

The rate that a company is expected to pay on average to all its security holders to finance its assets, a measure of the cost of capital.

Intrinsic Value

The inherent, actual value of an asset, determined by internal characteristics and fundamentals, rather than current market price.

Closely Held Corporation

A corporation owned by a small group of people who might also be involved in its management, with shares that are not publicly traded.