Unilever Has Over 10 Personal Care Brands,each with a Unique

question 18

Multiple Choice

Unilever has over 10 personal care brands,each with a unique focus and product positioning strategy.Buyers would not know that Unilever is the manufacturer of a specific brand unless they looked closely at the small print on the package.This is an example of using a ________ branding strategy.

• A)company name only
• B)brand name only
• C)company and brand name
• D)brand and subbrand name
• E)company,brand,and product name

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Definitions:

Existential

Pertaining to existentialism, a philosophy that emphasizes individual freedom, choice, and responsibility.

Gestalt

A psychological theory that proposes objects are viewed in their entirety before it is possible to perceive their parts, emphasizing holistic processing.

Behavioral

Relating to the actions or reactions of a person or animal in response to external or internal stimuli.

Behaviorism

A branch of psychology that studies observable behavior, emphasizing the role of environmental factors in shaping behavior, excluding subjective factors like feelings or motives.