Unilever Has Over 10 Personal Care Brands,each with a Unique

question 18

Multiple Choice

Unilever has over 10 personal care brands,each with a unique focus and product positioning strategy.Buyers would not know that Unilever is the manufacturer of a specific brand unless they looked closely at the small print on the package.This is an example of using a ________ branding strategy.

• A)company name only
• B)brand name only
• C)company and brand name
• D)brand and subbrand name
• E)company,brand,and product name

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Definitions:

Fundamentalists

Individuals or groups adhering strictly to their religious doctrines or beliefs, often in opposition to modernist views or secularism.

Cults

Groups that often exhibit extreme or unorthodox beliefs and practices, usually led by charismatic leaders.

Collective Conscience

A collection of common values, thoughts, and ethical stances that act as a cohesive influence within a community.

Durkheim

A French sociologist, social psychologist, and philosopher who is considered one of the founding fathers of sociology.