In Which of the Following Ways of Creating a New

question 60

Multiple Choice

In which of the following ways of creating a new company,brand,or subbrand name,the names are derived from the basic benefit provided by the product?

• A)evocative names
• B)experiential names
• C)functional names
• D)invented names
• E)realistic names

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Definitions:

Referent Power

A form of influence that derives from the admiration or respect one commands from others, leading to a desire to emulate the influencer.

Reward Power

Refers to the influence one has by offering rewards or benefits for compliance or desired behaviors.

Informational Power

A form of power stemming from the ability to control access to information and knowledge, which can influence others' actions and beliefs.

Legitimate Power

Power derived from a formal position or role in an organization, allowing one to influence others based on authority.