In Which of the Following Ways of Creating a New

question 60

Multiple Choice

In which of the following ways of creating a new company,brand,or subbrand name,the names are derived from the basic benefit provided by the product?

• A)evocative names
• B)experiential names
• C)functional names
• D)invented names
• E)realistic names

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Definitions:

Utilitarian Outcomes

Decisions or actions that are made based on the principle of generating the greatest good for the greatest number of people.

Moss Kanter

Rosabeth Moss Kanter is a professor at Harvard Business School, known for her research in strategy, innovation, and leadership for change.

Powerful People

Individuals who hold significant authority, influence, or control in social, political, or organizational contexts.

Above-average Raises

Refers to salary increases that are higher than what is typically awarded within an organization or industry, often given as a reward for exceptional performance.