The Brand Equity of Many Oil Companies Is Lower When

question 27

Multiple Choice

The brand equity of many oil companies is lower when associated with oil spills or controversial drilling practices.Which type of brand liability does this best represent?

• A)customer dissatisfaction
• B)poor record on social issues
• C)product or service failures
• D)inadequate product line development
• E)poor product conformance

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Definitions:

Poverty

A state where an individual or community lacks the financial resources and essentials for a minimum standard of living.

Economic And Social Conditions

The circumstances affecting the economic activities, welfare, and quality of life of individuals within a society.

Eighteenth Century

The period from January 1, 1701, to December 31, 1800, in the Gregorian calendar, notable for Enlightenment and the early stages of the industrial revolution.

Wealthy Colonists

Individuals in colonial times who had amassed significant wealth, often through landownership, trading, or other economic activities.