Karen Is Interested in Assessing a Market Segment's Attractiveness by Analyzing

question 44

Multiple Choice

Karen is interested in assessing a market segment's attractiveness by analyzing the market demand.Which of the following would be a variable should she assess?

• A)number of companies
• B)ease of entry
• C)customer familiarity with her company
• D)market size
• E)access to channels that reach target customers

---

Definitions:

Merchant

A business or individual engaged in the trade of goods, services, or commodities for profit.

Credit

The provision of resources (like money) by one party to another, where the second party agrees to repay the first party at a later date, usually with interest.

Liable

Legally responsible or obligated, often in the context of paying compensation for harm or damage.

Damaged

Refers to items or property that have been harmed or adversely affected, usually reducing their value or functionality.