Which of the Following Is True of Product Line Advantage

question 40

Multiple Choice

Which of the following is true of product line advantage?

• A)A business with a broad line of products has to be more focused in order to be cost effective in its marketing efforts.
• B)It is important to expand a business's product line during the emerging stage of the product life cycle.
• C)Businesses with narrow product lines are more profitable during the emerging and growing stages of a product life cycle.
• D)A narrow line of products creates more selling opportunities for the sales force and channel partners.
• E)It is a source of competitive advantage that is independent of differentiation advantage.

---

Definitions:

Passion

A powerful or compelling emotion or feeling, such as love or hate, that can drive individuals to act.

Relationships

Connections or associations between people, which can be emotional, social, professional, or familial.

Self-actualization

The realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.

Needs Hierarchy

A theory in psychology, proposed by Abraham Maslow, which posits that people are motivated to fulfill basic needs before moving on to other, more advanced needs.