Which of the Following Is True of Product Line Advantage

question 40

Multiple Choice

Which of the following is true of product line advantage?

• A)A business with a broad line of products has to be more focused in order to be cost effective in its marketing efforts.
• B)It is important to expand a business's product line during the emerging stage of the product life cycle.
• C)Businesses with narrow product lines are more profitable during the emerging and growing stages of a product life cycle.
• D)A narrow line of products creates more selling opportunities for the sales force and channel partners.
• E)It is a source of competitive advantage that is independent of differentiation advantage.

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