Without Specifying the Criteria for Evaluating Competing Products,customers Are Asked

question 18

Multiple Choice

Without specifying the criteria for evaluating competing products,customers are asked to rate the degree to which they can differentiate two competing products.This technique of capturing customers' views about competing products or services is called ________.

• A)the rotational axis analysis
• B)perceptual mapping
• C)the emphatic method
• D)benchmarking
• E)product positioning

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Definitions:

Syntax Error

A mistake in the structure of a programming or query language code that prevents the code from being compiled or executed.

Cluster Sampling

A sampling technique where the researcher divides the population into separate groups, or "clusters," and a sample of these clusters is then selected for study.

Stratified Random

This refers to a sampling method where the population is divided into subgroups (strata) that share similar characteristics, and a random sample is then drawn from each stratum.

Achievement Tests

Standardized tests designed to assess how much knowledge and skills a person has acquired in a specified area.