Which of the Following Is Used to Determine a Segment's

question 53

Multiple Choice

Which of the following is used to determine a segment's marketing profitability?

• A)customer retention index
• B)net profit (after taxes)
• C)gross profit
• D)net marketing contribution
• E)gross revenue

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Definitions:

Shareholder

An individual or institution that owns one or more shares of stock in a public or private corporation, giving them a right to a portion of the company's profits and assets.

Net Saver

A net saver is an individual or entity that saves more money than they spend, often contributing to a surplus in personal or national savings.

Ownership

The legal right or state of having control over something, such as property or a business.