Which of the Following Is Used to Determine a Segment's

question 53

Multiple Choice

Which of the following is used to determine a segment's marketing profitability?

• A)customer retention index
• B)net profit (after taxes)
• C)gross profit
• D)net marketing contribution
• E)gross revenue

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Definitions:

Lateral Hypothalamus

A region of the hypothalamus in the brain known to control hunger and thirst mechanisms.

Psychological States

The mental conditions that characterize the functioning of an individual's mind at any given time.

Physiological States

Various conditions or statuses of the body's internal processes, often influenced by internal and external factors.

Drives

Internal motivational states that prompt organisms to fulfill basic needs, such as hunger, thirst, or the drive for social connection.