A Large-Segment Strategy Differs from a Mass-Market Strategy in That

question 52

Multiple Choice

A large-segment strategy differs from a mass-market strategy in that a large-segment strategy ________.

• A)addresses one set of core customer needs
• B)has no segment focus
• C)is used when demographics are not distinctive
• D)is used when differences in customer needs are small
• E)allows customers to build their own products

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Definitions:

Recognized

Acknowledged or understood, often referring to income, gains, or losses for tax purposes.

Distribution

Withdrawals or payouts from investments, retirement accounts, or revenue from a business that may be taxable.

Current Cash Distribution

In investments, it refers to the actual cash distributed to investors or partners from the operations of a business, fund, or another form of investment.

Partnership Interest

An owner's share of the profits and losses, and rights and obligations, in a partnership.