A Large-Segment Strategy Differs from a Mass-Market Strategy in That

question 52

Multiple Choice

A large-segment strategy differs from a mass-market strategy in that a large-segment strategy ________.

• A)addresses one set of core customer needs
• B)has no segment focus
• C)is used when demographics are not distinctive
• D)is used when differences in customer needs are small
• E)allows customers to build their own products

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Definitions:

Freed Slaves

Individuals who were emancipated from slavery, especially in the United States following the Civil War.

Democrats

Members or supporters of the Democratic Party in the United States, one of the two major contemporary political parties, traditionally aligned with liberal policies and principles such as civil rights, social welfare, and labor rights.

Elections

The process through which individuals are selected for public office by voters, often through a democratic process involving casting ballots.