David Has Determined That There Are Meaningful Differences in Customer

question 57

Multiple Choice

David has determined that there are meaningful differences in customer needs within the health supplements market segment in the U.S. ,that are not being met by the current segmentation strategy used by the businesses in the sector.What market segmentation strategy would be appropriate for David to use to capitalize on this opportunity?

• A)mass-market strategy
• B)market penetration strategy
• C)subsegment strategy
• D)large-market strategy
• E)undifferentiated strategy

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Definitions:

Catholic Church

A major worldwide Christian church led by the Pope, based in Vatican City.

Irish-Catholic Immigrants

Immigrants from Ireland, often Catholic, who moved to other countries for better opportunities or to escape hardships.

Religious Toleration

The practice of allowing and accepting religious beliefs and practices that differ from one's own, often within a society or a state.

Economic Independence

The state of having sufficient personal wealth to live, without having to depend on income from some form of employment.