David Has Determined That There Are Meaningful Differences in Customer

question 57

Multiple Choice

David has determined that there are meaningful differences in customer needs within the health supplements market segment in the U.S. ,that are not being met by the current segmentation strategy used by the businesses in the sector.What market segmentation strategy would be appropriate for David to use to capitalize on this opportunity?

• A)mass-market strategy
• B)market penetration strategy
• C)subsegment strategy
• D)large-market strategy
• E)undifferentiated strategy

---

Definitions:

Job Requirements

The specific qualifications, skills, experience, and characteristics needed to perform a job effectively.

Online Games

Video games that are played over the internet, which can include both multiplayer and single-player experiences.

Branding

A company’s efforts to help existing and prospective workers understand why it is a desirable place to work.

Skill Inventories

Files of personnel education, experience, interests, and skills that allow managers to quickly match job openings with employee backgrounds.