The Purpose of Needs-Based Segmentation Is to Offer Product Benefits

question 6

True/False

The purpose of needs-based segmentation is to offer product benefits that satisfy the needs of target customers.

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Definitions:

Lithium

A chemical element used in the treatment of bipolar disorder to manage episodes of mania or depression.

Heart Failure

A chronic condition in which the heart is unable to pump sufficiently to maintain blood flow to meet the body's needs.

Lithium

A chemical element used as medication to treat mood disorders, including bipolar disorder.

Pharyngitis

An inflammatory condition of the throat (pharynx) causing soreness, often due to an infection.