The Purpose of Needs-Based Segmentation Is to Offer Product Benefits

question 6

True/False

The purpose of needs-based segmentation is to offer product benefits that satisfy the needs of target customers.

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Definitions:

Investment Center

A business segment or unit within an organization for which the manager has control and is responsible for its revenue, expenses, and the assets invested in the center.

Return On Investment

A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments.

Residual Income

The amount of income that exceeds the minimum target return, often used in performance measurement and managerial compensation.

Return On Investment

A performance measure used to evaluate the efficiency or profitability of an investment, calculated by dividing net profit by the cost of the investment.