In Order to Implement a Mass-Personalization Strategy,a Business's Database Marketing

question 15

True/False

In order to implement a mass-personalization strategy,a business's database marketing system must be able to track individual customers and their buying history.

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Definitions:

Passive Voice

A grammatical voice in which the subject of the sentence is acted upon by the verb, highlighting the action rather than the doer.

Active Voice

A grammatical voice in which the subject of the sentence performs the action expressed by the verb, leading to clearer, more direct sentences.

Business Communicators

Individuals within an organization who are responsible for the exchange of information and messages among colleagues, clients, and the public.

Passive Voice

A sentence construction in which the subject of the sentence is acted upon by the verb, often downplaying the subject's role in the action.