Which of the Following Statements Is True of Customer Needs

question 24

Multiple Choice

Which of the following statements is true of customer needs?

• A)Satisfying customer needs is the first step in successful market segmentation.
• B)All potential customers have the same needs.
• C)Solving customer problems requires knowing the identity of target customers.
• D)A business with a strong market orientation rarely divides its served market into customer segments.
• E)The factors influencing the needs of both consumers and businesses are the same.