Which of the Following Is a Characteristic of Cost-Focused Sustainers

question 41

Multiple Choice

Which of the following is a characteristic of cost-focused sustainers?

• A)They have a high level of formal education at the leadership level.
• B)They look for new ways to invest and grow their business.
• C)They have a very high revenue per customer.
• D)They are willing to buy value-added solutions.
• E)They have a limited or no financial plan.

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Definitions:

Crossing the Chasm

A marketing theory that describes the challenge of transitioning from early adopters to a broader mainstream market.

Consumer

An individual who purchases goods and services for personal use.

Customer

Someone who pays for a product or service.

Geoffrey Moore

An American organizational theorist, management consultant, and author known for his work on the technology adoption life cycle and marketing strategies for high-tech products.