The Rapid Growth of Database Marketing Technologies Has Lured Many

question 45

Multiple Choice

The rapid growth of database marketing technologies has lured many businesses down a side road where technology is seen as the solution instead of a tool for building a solution.Without a solid commitment to serving individual customer needs,these businesses can fall into a ________.

• A)reverse marketing trap
• B)technology trap
• C)customization trap
• D)downward spiral
• E)price trap

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Definitions:

Texture Gradient

A depth cue in which the density of texture increases with distance, contributing to the perception of depth.

Linear Perspective

A depth cue that allows us to perceive the depth and distance of objects by the way parallel lines seem to converge at a point in the distance.

Relative Size

A perceptual cue which allows the determination of distance based on the knowledge of the size of objects.

Gestalt Principles

A concept suggesting that the brain works in a holistic, parallel, and analog manner, characterized by its self-organizing features.