The Rapid Growth of Database Marketing Technologies Has Lured Many

question 45

Multiple Choice

The rapid growth of database marketing technologies has lured many businesses down a side road where technology is seen as the solution instead of a tool for building a solution.Without a solid commitment to serving individual customer needs,these businesses can fall into a ________.

• A)reverse marketing trap
• B)technology trap
• C)customization trap
• D)downward spiral
• E)price trap

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Definitions:

Poverty Rate

The percentage of the population living below the poverty line, where the poverty line is the minimum level of income deemed adequate in a specific country.

Income Range

The spread between the lowest and highest income levels within a given group.

Demographic Variables

Characteristics of populations, such as age, gender, income, and education, that are used in social science research to study differences or changes in a group.

Poverty Correlated

The relationship between poverty and various factors, indicating how certain conditions are more likely to occur among the impoverished.