________ Are Tools That Marketing Managers Use to Assess the Merits

question 19

Multiple Choice

________ are tools that marketing managers use to assess the merits of a proposed marketing communication and the strategy behind it.

• A)Touch points
• B)Value propositions
• C)Storyboards
• D)Strategy functions
• E)Remote segments

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Definitions:

Economic Profits

The variance between total income and total expenses of a business, factoring in both clear and hidden costs.

Constant-cost Industry

An industry where input costs remain unchanged as industry output changes, leading to a flat supply curve.

Industry Supply

The total output of goods or services that producers in an industry are willing and able to sell at different price levels, during a certain time period.

Long-run Supply Curve

A graphical representation showing the relationship between market price and the amount of goods supplied by producers, considering all factors of production can be varied.