________ Are Tools That Marketing Managers Use to Assess the Merits

question 19

Multiple Choice

________ are tools that marketing managers use to assess the merits of a proposed marketing communication and the strategy behind it.

• A)Touch points
• B)Value propositions
• C)Storyboards
• D)Strategy functions
• E)Remote segments

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Definitions:

Comment Box

A field or area on a website or application where users can post observations, feedback, or discussions related to the content.

Track Changes

A feature in many word processors that records modifications made to a document, displaying who made each change.

Threaded Comment

A digital conversation feature that allows users to reply to comments within a thread under a main comment, enhancing interactive discussions.

Office 365

A subscription service offered by Microsoft that includes access to Office applications plus other productivity services that are enabled over the internet (cloud services).