McEwan and Co

question 14

Multiple Choice

McEwan and Co. ,a commercial real estate brokerage firm,creates four storyboards,each of which delineates a different value proposition and segment positioning strategy.The firm recruits a group of executives from different industries,and assigns them to one of the four segments.The executives are asked to critique each segment's storyboard and select the one that most appeals to them.The firm aims to assess its understanding of segment needs and its ability to translate that understanding into a value proposition.In this example,which of the following methods is McEwan and Co.using?

• A)the emphatic method
• B)segment attractiveness test
• C)marketing mix strategy test
• D)mass-market strategy test
• E)segment strategy "acid test"

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Definitions:

Service Sector

Refers to the segment of the economy that provides services rather than producing goods, including industries like retail, healthcare, and finance.

Labour-intensive

Describing industries or processes that require a large amount of manual labor compared to the amount of capital.

Automate

the process of using technology to perform tasks with minimal human intervention, improving efficiency and accuracy.

Intellectual Task

A task that requires cognitive skills and mental effort, involving thinking, problem-solving, and decision-making.