Which of the Following Segmentation Strategies Involves Using a Highly

question 54

Multiple Choice

Which of the following segmentation strategies involves using a highly refined marketing effort directed at an overlooked,small group of target customers?

• A)a mass-market strategy
• B)an adjacent-segment strategy
• C)a multi-segment strategy
• D)a large-segment strategy
• E)a niche-segment strategy

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Definitions:

Medial Forebrain Bundle

A neural pathway in the brain involved in the regulation of reward, pleasure, and motivation.

Posterior Hippocampus

The region at the back part of the hippocampus in the brain, involved in memory formation and spatial navigation.

Cerebral Cortex

The outer layer of neural tissue of the cerebrum of the brain, playing a key role in memory, attention, perception, cognition, awareness, thought, language, and consciousness.

Cerebrum

The largest part of the brain responsible for higher brain functions, including thought, action, emotion, and reasoning.