MyStyle Clothes Inc

question 18

Multiple Choice

MyStyle Clothes Inc.is a women's fashion apparel firm that allows its customers to personalize their clothes.MyStyle Clothes Inc.has a web site where customers can choose from a range of fabrics,colors,buttons,fits,and designs to create clothes.Customers can place orders with their measurements,and the clothes are manufactured according to the customer's specifications and sent to her by courier.In this example,MyStyle Clothes Inc.uses which of the following strategies?

• A)mass-personalization
• B)mass-customization
• C)customer relationship management
• D)sub-segment
• E)multi-segment

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Definitions:

Sexual Wishes

Desires or fantasies related to sexual activity or intimacy.

Aggressive Wishes

Intrapsychic desires or impulses towards acting out aggressions or hostilities, which may stem from personal conflicts or frustrations.

Primary Content

The main or essential subject matter of a communication, document, or media, which is central to its purpose or message.

Manifest Content

Freud’s term for the content of a dream as recalled by the dreamer.