Which of the Following Statements Is True About Reverse Innovation

question 44

Multiple Choice

Which of the following statements is true about reverse innovation?

• A)It involves learning what customers want but cannot get from existing products.
• B)It refers to a new product that fails to address customers' needs.
• C)It refers to gradual product improvements that come from technological developments.
• D)It starts by encouraging intrapreneurs.
• E)It refers to innovative ideas generated by employees within an organization.

---

Definitions:

Posttesting

The evaluation of an IMC campaign’s impact after it has been implemented.

Coupon Redemption Rate

The percentage of issued coupons that are used by consumers to make a purchase, indicating the effectiveness of coupon campaigns.

Sales Promotion

Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through incentives.

Flighting

An advertising strategy where ads are run for set periods of time, followed by periods with no ads, to optimize budgets and impact.