A Recent Consumer Reports Study Analyzed Consumer Ovens and Found

question 41

Multiple Choice

A recent Consumer Reports study analyzed consumer ovens and found that the average performance rating for all ovens tested was 70 with an average price of $110.QuickBake oven,a consumer oven,has a relative performance of 130 based on a weighted average of product performance,service quality,and brand reputation.It has a relative cost of purchase of 90.What is the perceived customer value of QuickBake oven?

• A)60
• B)77.7
• C)40
• D)130
• E)120

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Definitions:

Cognitive

Pertaining to mental processes such as perception, memory, thought, and problem-solving.

Neuroticism

A personality trait characterized by emotional instability, anxiety, moodiness, worry, and sadness.

Narcissism

Narcissism is a personality trait characterized by an inflated sense of self-importance, a deep need for excessive attention and admiration, and a lack of empathy for others.

Extraversion

A personality trait characterized by sociability, enthusiasm, and assertiveness, indicating an outward turning of emotional energy.