A Recent Consumer Reports Study Analyzed Consumer Ovens and Found

question 41

Multiple Choice

A recent Consumer Reports study analyzed consumer ovens and found that the average performance rating for all ovens tested was 70 with an average price of $110.QuickBake oven,a consumer oven,has a relative performance of 130 based on a weighted average of product performance,service quality,and brand reputation.It has a relative cost of purchase of 90.What is the perceived customer value of QuickBake oven?

• A)60
• B)77.7
• C)40
• D)130
• E)120

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Definitions:

Road Accidents

Unexpected events on the road that involve vehicles, and sometimes pedestrians, resulting in damage, injury, or death.

Protection Motivation Theory

Adopting a healthy behaviour requires cognitive balancing between the perceived threat of illness and one’s capacity to cope with the health regimen.

Dangerous Health Practices

Activities or habits that are harmful to one's health, potentially leading to serious illness, injury, or death.

Fear Messages

A method of persuasion that emphasizes the potential dangers and negative outcomes of not performing a certain action or behavior.