Niche-Segment Strategies Differ from Mass-Market Strategy in That Niche-Market Strategies

question 50

Multiple Choice

Niche-segment strategies differ from mass-market strategy in that niche-market strategies ________.

• A)address one set of core customer needs of a large market segment
• B)have no segment focus
• C)are used when demographics are not distinctive
• D)are used when the company markets to a closely related attractive segment first
• E)involve highly refined marketing effort directed at an overlooked,small group of customers

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