Which of the Following Is Considered to Be a Marketing

question 24

Multiple Choice

Which of the following is considered to be a marketing performance metric rather than a financial performance metric for a company?

• A)gross profit
• B)customer retention
• C)sales-to-assets ratio
• D)accounts receivable
• E)earnings per share

---

Definitions:

360-degree Assessment

A feedback mechanism where an employee is evaluated by peers, supervisors, subordinates, and sometimes clients, providing a comprehensive view of their performance.

Job Content

The duties, responsibilities, and work activities associated with a specific job position.

Planning Duties

The responsibilities involved in defining goals, developing strategies, and outlining tasks and schedules to accomplish the goals.

Capability

The ability or qualities necessary to do something or achieve a particular result.